I am doing a project on social issues and I have decided to tackle Eating Disorders, more specifically Bulimia.
Unlike Anorexia, Bulimia is a silent eating disorder as there is no stereotype to go by.
Girls or Boys suffering from Bulimia can be of a normal weight, sometimes even over weight.
Bulimia normally occurs between the ages of 19 upwards.
I don't believe Bulimia is well known enough so I have decided to focus on signs and symptoms of someone suffering from Bulimia.
I would like to do an integrated campaign using posters and stickers.
POSTERS: I am planning to use a series of large posters with the typical effects of Bulimia. The posters at a glance will not tell the viewer what its for. The posters will just have the images, which will hopefully be interesting enough for viewers to look closer. Then in the corner will be a tag line (which I haven't thought of yet), a phone number and an email address for a Bulimia support service. I would like the posters to be quite shocking in the hope that people will realise how serious Bulimia actually is.
I. Teeth - Teeth can become decayed and transparent looking with the constant vomiting so I would like this to be one of my posters. It will be specifically designed for in dentists and chemists.
II. Hands - Surprisingly in some cases, hands can be a tell tale sign that someone is suffering from Bulimia. Knuckles can become bruised and cut from sufferers making themselves vomit by putting their fingers down their throat. I think this will make the most interesting poster as viewers in my opinion will stop and look at a poster with a cut hand on it.
III. Swollen Glands/Cheeks and Mouth Ulcers - Once again caused by the constant vomiting cheeks can be swollen and sufferers can complain about stomach ulcers. This poster is aimed to be displayed in Doctors Surgery's and Hospitals.
IV. Dry Skin and Dehydration - When someone is constantly vomiting or using laxatives to get rid of food their body is losing valuable fluids causing skin to look tired and dry. This in turn can cause hair loss and breakage of nails. This poster will be focused for beauty salons and hairdressers.
STICKERS: I have decided to use stickers as part of my campaign. The stickers will be placed in toilets up and down the country with my chosen tag line and a phone number. I feel it is important to get the message across in the place these things happen. Also everyone will use a toilet at some point when they are out and I feel it can sometimes be one of the most public places to display a message.
Ok so there are my ideas...lots floating about and no real work to prove, so watch this space for more to come when I get my head down folks!
Unlike Anorexia, Bulimia is a silent eating disorder as there is no stereotype to go by.
Girls or Boys suffering from Bulimia can be of a normal weight, sometimes even over weight.
Bulimia normally occurs between the ages of 19 upwards.
I don't believe Bulimia is well known enough so I have decided to focus on signs and symptoms of someone suffering from Bulimia.
I would like to do an integrated campaign using posters and stickers.
POSTERS: I am planning to use a series of large posters with the typical effects of Bulimia. The posters at a glance will not tell the viewer what its for. The posters will just have the images, which will hopefully be interesting enough for viewers to look closer. Then in the corner will be a tag line (which I haven't thought of yet), a phone number and an email address for a Bulimia support service. I would like the posters to be quite shocking in the hope that people will realise how serious Bulimia actually is.
I. Teeth - Teeth can become decayed and transparent looking with the constant vomiting so I would like this to be one of my posters. It will be specifically designed for in dentists and chemists.
II. Hands - Surprisingly in some cases, hands can be a tell tale sign that someone is suffering from Bulimia. Knuckles can become bruised and cut from sufferers making themselves vomit by putting their fingers down their throat. I think this will make the most interesting poster as viewers in my opinion will stop and look at a poster with a cut hand on it.
III. Swollen Glands/Cheeks and Mouth Ulcers - Once again caused by the constant vomiting cheeks can be swollen and sufferers can complain about stomach ulcers. This poster is aimed to be displayed in Doctors Surgery's and Hospitals.
IV. Dry Skin and Dehydration - When someone is constantly vomiting or using laxatives to get rid of food their body is losing valuable fluids causing skin to look tired and dry. This in turn can cause hair loss and breakage of nails. This poster will be focused for beauty salons and hairdressers.
STICKERS: I have decided to use stickers as part of my campaign. The stickers will be placed in toilets up and down the country with my chosen tag line and a phone number. I feel it is important to get the message across in the place these things happen. Also everyone will use a toilet at some point when they are out and I feel it can sometimes be one of the most public places to display a message.
Ok so there are my ideas...lots floating about and no real work to prove, so watch this space for more to come when I get my head down folks!
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